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2019 stories: CX and consultancies grow

Published On 02 Jan 2020 08:00 AM


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WARC's Future of Strategies Report 2019 illustrated how strategies are evolving as a practice–looking at new fields of customer experience and battling non-agency shop rivalry.

A poll of 800 senior strategists found nearly half were doing more business strategy work this year, while a fifth reported a significant increase in work for direct-to-consumer products.

While CX lifts the business focus, knowledge in this....


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