Potential variations to Instagram can have a negative effect on DTC products – Instagram has been testing a new function in Australia, Ireland and Canada, shielding ' likes ' from the app for user groups. That function is now being expanded to the United States. While the reform is meant to alleviate the burden from consumers, as the number of likes every post receives will no longer be made public, some direct-to-consumer (DTC) brands have expressed concern that this will affect their companies and hinder growth potential. Instagram is a vital platform for brands that use it to test their advertising campaigns and increase brand awareness. There is a risk that brands and their consumers will be less involved without ' likes. ' Mel Wells, the founder of the DTC swimwear brand Beefcake, said it could be difficult to withdraw likes because it serves as a way to legitimize the company and its brands for new customers. Others have said that while difficult, brands will have to adapt to changes by concentrating on content that drives more dialogue and communication through surveys and comments. The test run of this feature is still in the initial stages, and if it is rolled out in other jurisdictions, it remains to be seen.
LAA is launching a new website – The Luxembourg Arbitration Association (LAA), a non-profit organization established in 1996 dedicated to promoting and developing the practice of arbitration in Luxembourg, has announced the launch of a new website (link here). Anyone seeking an arbitrator, lawyer, or secretary of the tribunal the search in the region of the members, refining the search based on language, nationality, or specialization areas.
Amazon launches an anti-counterfeiting program in India – as part of its Project Zero program, Amazon will now permit brands in India to remove the listings of a seller directly. As previously covered by WTR, Amazon's Project Zero has been introduced over the past few months across North America and Europe and is a step-up in Amazon's efforts to fight fakes.
Nike finishes Amazon partnership – Nike verified that its two-year partnership with Amazon to sell clothing and footwear has come to an end elsewhere in Amazon-related news. In June 2017, WTR first reported on the partnership and concentrated on how the tie-up could "emphasize the benefits of the new e-commerce giant program for brands fighting the spectrum of the counterfeit good" on Amazon. While we proposed that it was a win-win back then, though, plans seem to have modified now. The sportswear company gave no statement when it comes to the subject of counterfeits being sold on Amazon – an issue that Nike posted earlier. (TJL)
Tags : Instagram, DTC products, Luxembourg Arbitration Association, Amazon, direct-to-consumer (DTC) ,