Advertising of games goes beyond casual games in 2020

The fifth annual In-Game Advertising Study conducted by deep-data analytics and player management firm, deltaDNA, found that 94% of Free-to-Play (F2P) games currently have a sort of in-game advertising (up from 87% in 2018). While there has been an increase in the number of developers making between 40-100 percent of their ad revenue annually by 21 percent.

The research, which is focused on hundreds of game developers ' experienc....