Tue. Aug 20th, 2019

Bad Weather Can Affect Customer Experience

The Ohio State University

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Your experience at a restaurant is connected to many different aspects. These aspects will control whether it’s a bad or good experience. Accordingly, the main points that will shape your experience are the service, food, and weather. Values show that restaurants with poor customer reviews include at least one of these three points.

A recent study conducted in Florida focused on 32 different restaurants trying to find what is the most negative point that customers comment on. The study showed that more negative reviews are left on days where the weather is raining rather than days with better weather. This has raised a warning to restaurants that bad reviews might actually be connected to the weather rather than the actual service.

The final result shows that the negative ratings are 2.9 times more likely to be obtained on a bad weather day rather than regular days. The study was led by an assistant professor of hospitality management at The Ohio State University called Milos Bujisic who published the results in the journal Of Hospitality and Tourism Research.

He commented on the results saying, “Restaurant managers may see more than the usual bad reviews on certain days, and it may have nothing to do with the service or the quality of the food. Restaurants can’t control the weather, but it may affect how customers review them. It may be a smaller factor, but it is something that managers should pay attention to.