Body shop makes a strong comeback

For the last many years, L Brands’ Bath & Body Works division has been its shining star. It has over 1,700 North American stores. Victoria’s Secret, its flagship, has experienced steep declines.

In early days of Bath & Body Works, the Body Shop was its chief rival. For several years, the Bath & Body Works didn’t have to bother about The Body Shop. As it lost its footing under L’Oreal’s o....