While the Burger King is doing their best to bring the meatless meat in the mainstream for vegetarians, this famous fast-food chain declared on this Monday that they would be beginning to test their Impossible Whopper in over 59 locations in the area of St. Louis. The well-established fast food chain stated that the meat-less burger has a lot lesser calories as compared to their original signature beef burger, which has a lot lower level of cholesterol as well as having 0 fats.
“We wanted to make sure we had something that lived up to the expectations of the Whopper,” Burger King’s North America President Christopher Finazzo told Reuters. “We have done sort of a blind taste test with our franchisees, with people in the office, with my partners on the executive team, and virtually nobody can tell the difference.”
Impossible Foods, a California-based company first developed the meatless burger by using a genetically-modified yeast to produce theme, a protein that makes its plant-based burgers taste and “bleed” like meat. It is reported that White Castle, the U.S. burger chain known for tiny, square sliders, currently sells the Impossible Burger product in more than 370 restaurants, and the chain has reported better-than-expected sales.
Budget-conscious customers may dislike Burger King’s new burger since the price of the Impossible Burger will be about a dollar more than the regular beef version. The burger of Beyond Meat, one major competitor of Impossible Foods, is also more expensive than most beef alternatives.
However, The Impossible Burger has not been immune from criticism. Some animal rights activists criticized the burger for testing products on rats. Genetically modified yeast, a lack of organic ingredients, processed soy, and high saturated fat and salt content have also concerned some critics.