As the demand for the consumer good is increasing it also having a change it its trends and these trends are a major concern for the manufacturing companies and the consumer goods are now being demanded to made more on plant based materials and especially the edible ones have this plant based preference of consumable and edible goods.
Consumer brands are undergoing a major marketing transformation as well as a trend transformation that is asking more of the consumer industry. Products intended to go in or on our bodies are no longer driven by what the marketing has to say about the product. They are now fulfilling a different brand promise that includes minimal packaging, transparency in processing, sustainable sourcing, even incorporation of vegan ingredients which have risen in popularity quite a bit now. Consumer demand for these features has launched a movement among manufacturers in the food and beauty sectors in particular that are experiencing a major shift toward plant-based alternatives and “clean” production so as to meet the consumer demands the clean food ingredient market is estimated to reach $66 billion by 2025. Clean beauty ingredients will likely reach $33 billion in the same time.
The consumer goods market will be changed completely by this overhaul and we are expecting to change more as the climate concerns will be soon affecting the way goods are packed. So it will be a interesting shift period for the consumer goods and also the companies will have to use different marketing for these clean products.
Tags : Transparency, Packaging, Industry,