As more and more consumers are growing conscious, brands are now taking a step in the right direction to make the industry more sustainable. The retailers should pay attention to the manufacturing process despite many brands like H&M, not owning the manufacturing units themselves. The preparation of textiles and dyeing process impacts the global climate by 97%. According to Rachel Arthur, the chief innovation officer at innovation agency TheCurrent, these companies have enough scale to lobby the governments to implement better regulations.
H&M solely works with a staggering number of suppliers. The company is a leading player in the ‘Fast Fashion’ industry, with more than three billion pieces selling across its 4,800 stores worldwide. H&M has become the second-largest apparel company within two decades. But the company, after facing a loss of $4.3 billion worth of unsold clothing in 2018, has started paying more attention to its production process.
Artificial Intelligence, #D design, sampling, and prototyping can help the apparel companies to cut waste. The technologies are not difficult to implement with the right approach and skill set if they are taken up on priority.
The H&M Group has now reached the top 4 on the Fashion Revolution 2018 Transparency Index with all their efforts and commitments towards sustainability. The brand introduced its first Conscious Collection in Spring 2011, manufactured with recycled polyester and organic cotton. They also undertook a garment collection initiative in 2013 and have experimented with packaging-free delivery in India, combined deliveries or using electric vans for deliveries over the years. But the Swedish retailer is not willing to change the production volume and low prices that affect the turnaround time for clothing.
The most recent project backed by Stefan Persson (owners of H&M) is a hydrothermal recycling system, that can be used to separate fiber blends. The Green Machine, as it is called takes up very little space and could be used by the industry as soon as it reaches industrial capacity. The success of the project will also up H&M’s use of recycled material from 0.018%.
Tags : H&M, Artificial Intelligence, sampling, Rachel Arthur,