Consumer awareness regarding being tracked could pose a threat to the advertising industry

With time, people have started getting tired of the non-stop stream of alerts that pop up on their phones and making the struggle to eat a single meal without having a look at their screens. They are concerned about getting tracked. They have a technology neck and this is disturbing.

There has been sprung up of an industry backlash as the culture of digitalization steps out of its honeymoon phase, with coaches for providing help to p....