Consumer goods firms vs. India’s rural slump

India's quick-moving shopper products (FMCG) firms are contending energetically to mellow the blow from a droop in-country utilization.

Deals development in the nation's provincial markets is at a seven-year low and has likewise fallen behind urban interest, as shoppers in the hinterland fix their tote strings because of falling family unit wages.

The drowsy interest from provincial India, which represents 36% of by....