EasyJet is unveiling its package holiday business as the airline is trying to seal the gap in the industry left by Thomas Cook’s demise this year.
About 20 million people fly with EasyJet to Europe in every twelve months but only 500,000 book accommodation through it.
The news came as the carrier conveyed a 26% fall in pre-tax profits to £427m for the year.
EasyJet also alleged it would become the world’s first major net-zero carbon airline by equalizing carbon emissions.
EasyJet shift into package holiday is hardly a Pauline conversion. It already sells about half a million packages a year and the expiration of Thomas Cook has left a gap in the market that cannot have been lost on the airline’s chief executive Johann Lundgren, a former employee of Tui, Thomas Cook’s mail opponent.
It plans to unevenly double its package holiday sales, which will still make it a small player besides the likes of Tui which has a Civil Aviation Authority license to carry 5.6 million people a year.
More eye-catching perhaps is the airline’s initiate to offset all its carbon emissions. Environmental campaigners will be distrustful and the real value of offsetting schemes, which will emitters pay for trees to be planted or for low-carbon energy generation schemes are open to question.
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