FMCG companies and cost-cutting

When it comes to promotion of each and every product of FMCG companies they eventually leave no stone unturned in influencing their customer base and in creating a use consumer demand and these demands is created by putting a lot portion of revenue and a lot of costs which has been incurred in the promotion activities. There is a new market scenario which has come into the notice of life mint where it has been recorded that many of the FMCG co....