FMCG distributors claim that companies are willing to bring in more price parity to the trade

Merchants of quick moving buyer merchandise (FMCG) said they have been given confirmations by enormous shopper products firms that going ahead items given to key merchants and those provided to huge business-to-business or sorted out discount stores and B-2-B web based business venders will be evaluated at equality and bear comparative offers.

Dhairyashil Patil, national president at The All India Consumer Products Distributions Fede....