FMCG firms lower the amount spent on advertisements:

The slowdown in the rular areas has been a very important and painful point for the Fast Moving Consumer Good brands for almost an year now and considering the fact that there are no signs of any sort of revival any time soon to be expected, therefore the companies have decided to keep a strict check on the expenditure on advertisement and the new launches.

Motilal Oswal when asked about the whole situation on Tuesday said in a repor....