Global bot mitigation software market was valued at US$ 412 Mn in 2021, growing at a CAGR of 19.8% over the forecast period (2022 – 2030). According to Absolute Markets Insights report, BFSI segment registered highest revenue for the the global bot mitigation software in 2021. The financial services sector consistently deals with security concerns related to data security, compliance, and privacy. For instance, according to the Imperva Research Labs, financial services industry was hit the hardest as compared with all other industries in 2019, with 47.7% of traffic being from bad bots. Hence, this sector is investing heavily in cyber security solutions. In addition, ongoing trend of Robotic Process Automation (RPA) in this sector is fuelling demand for bot mitigation software solutions. For instance, in April 2020, Pintec Technology Holdings Ltd., a leading independent FinTech solutions provider launched an innovation center in Shanghai to promote adoption of RPA in financial institutions.
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The need to protect applications from automated attacks such as vulnerability reconnaissance, account takeover, or denial of service has been fuelling the demand for bot mitigation software market. In addition, enterprises are focusing on bot management to distinguish the good bots from the bad and to identify or block malicious and unwanted bot traffic. Furthermore, the global bot mitigation software market players are introducing innovative solutions and services to enhance bot mitigation software. For example HUMAN Security, Inc., the provider of bot mitigation solutions launched HUMAN Bot Insights Services to help customers of BotGuard, the bot mitigation solution to take proactive measures against sophisticated bots.
By offering, the services segment of the global bot mitigation software market is expected to witness highest growth rate during the forecast period (2022 – 2030). The bot mitigation software solutions need to be deployed and configured to meet each customer's demands and to fit into their unique infrastructure. This has driven growth of the software implementation, consulting, and support services. The services segment ensures that bot mitigation software solutions are being effectively deployed to help businesses reduce the impact of malicious bots.
By organization size in the global bot mitigation software market, small and medium enterprises segment is anticipated to witness highest growth rate during the forecast period. Rise in demand for cloud-based bot mitigation software in SMEs has boosted growth of this segment. Cloud-based solutions have enabled SMEs to focus more on serving customers rather than managing back-end servers and websites that makes them vulnerable to cyber-attacks.
The Asia-Pacific bot mitigation software market is expected to witness highest growth rate during the forecast period. Growth of this region is mainly driven by proliferation of smartphones and penetration of internet. In addition, rise in trend of digital transformation across the enterprises in Asia-Pacific region creates lucrative growth opportunities for the market. For instance, as per the 2020 study by a multinational services firm found that in the next two years, 87% of companies in the Asia-Pacific region will be well advanced on their digital transformation journeys.
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Competitor Insights – Global Bot Mitigation Software Market
- Akamai Technologies
- Alibaba Group
- AppsFlyer Ltd.
- Barracuda Networks, Inc.
- Cloudflare, Inc.
- F5, Inc.
- Google LLC
- PerimeterX, Inc.
- Reblaze Technologies Ltd.
- Other Market Participants
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Global Bot Mitigation Software Market:
By Pricing Model
By Organization Size
- Small and Medium Enterprises
- Large Enterprises
By Deployment Type
By Industry Verticals
- Media and Gaming
- Travel and hospitality
- Retail and Ecommerce
- Public sector
- Banking, Financial Services, and Insurance
- Aerospace and Defence
- North America (U.S., Canada, Mexico, Rest of North America)
- Europe (France, The UK, Spain, Germany, Italy, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, The Netherlands, Luxembourg), Rest of Europe
- Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Rest of Asia Pacific
- Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa)
- Latin America (Brazil, Argentina, Rest of Latin America)
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