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Global Co-Branded and Affinity Cards Market is expected to grow at CAGR 3.1% by 2029 due to increased demand from travel and entertainment sector, says Absolute Markets Insights

Published On 31 May 2021 01:30 PM


Co-branded credit cards remain an integral part for both issuers and retail partners alike: It has been reported that in 2018, co-branded credit cards generated $990 billion in purchase value, up an average of 7.9% from 2016. Travel and entertainment brands continue to dominate the expenditure share owing to their high-spending affluent users. Co-branded card and loyalty programs serve as profit drivers for airlines due to the leverage industry consolidation and the treasure trove of customer information they can share with issuers keen to cross-sell products and services. The stakes are reportedly very high. At American Airlines alone, some $3.1 billion in program miles were earned in 2018, while $3.4 billion in miles were redeemed.
Yet retailer co-branded credit card purchase value grew at the fastest annual rate travel and entertainment co-brands.

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Costco AnyWhere Visa performance has helped lift the entire segment, surpassing $100 billion in purchase value in 2018 while helping issuing partner Citibank build loans—an uncommon task for a co-branded card program that has begun to pay off. Meanwhile the rewards train continues to gather steam, as consumers continue to convert their non-rewards cards to rewards-based options for better value. While rewards are important to co-branded credit card users, they don’t trump the fundamentals: Characteristics such as 100% fraud protectionremain one of the challenges in this industry.

For instance, GoPro & Red Bull started their co-branding campaign named Stratos. Both have established themselves as lifestyle brands -- in particular, a lifestyle that's action-packed, adventurous, fearless, and usually pretty extreme. These shared values make them a perfect pairing for co-branding campaigns, especially those surrounding action sports. This aids the demand of the overall Co-Branded and Affinity Cards Market growth.

To make the partnership work, GoPro equips athletes, individual and adventurers from around the world with the tools and funding to capture things such as races, stunts, and action sport events on video -- from the athlete's perspective. At the same time, Red Bull uses its experience and reputation to run and sponsor these events.

While GoPro and Red Bull have collaborated on many events and projects together, perhaps the biggest collaboration stunt they've done was "Stratos," in which Felix Baumgartner jumped from a space pod over 24 miles above Earth's surface with a GoPro strapped to his person. Not only did Baumgartner set three world records that day, but he also embodied the value of reimagining human potential that define both GoPro and Red Bull and their partnership for the campaign.

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Pottery Barn & Sherwin-Williams started their co-branding campaign named Color Your Room. One of the biggest advantages of co-branding campaigns is the opportunity to expose your product or service to a brand new audience. That's exactly what home furnishing store Pottery Barn and paint company Sherwin-Williams did when they partnered together back in 2013. Together, the two brands created an unique product line of paints, and then added a new section of Pottery Barn's website that helped customers easily select paint colors to complement their furniture choices. Customers can coordinate paint colors with picture-perfect Pottery Barn furniture for a mutually beneficial partnership -- and style assistance for both brands' customers to boot. "Paint Landing," Pottery Barn's landing page for the partnership, contains helpful blog posts and how-to ideas for do-it-yourself painting and decorating.

The detailed research study provides qualitative and quantitative analysis of the global co-branded and affinity cards market. The co-branded and affinity cards market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America

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Global Co-Branded and Affinity Cards Market


  •  By Card Type
    • Debit or Pre-paid Cards
    • Credit Cards
  • By Issuer
    • Banks
    • Financial Institutions
  • By Card Category
    • Reward Points Based Cards
    • Discount Based Cards
    • Charity Based Cards
  •  By Region:
  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Nordic Countries
      • Denmark
      • Finland
      • Iceland
      • Sweden
      • Norway
    • Benelux Union
      • Belgium
      • The Netherlands
      • Luxembourg
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • New Zealand
    • Australia
    • South Korea
    • Southeast Asia
      • Indonesia
      • Thailand
      • Malaysia
      • Singapore
      • Rest of Southeast Asia
    • Rest of Asia Pacific
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Egypt
    • Kuwait
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America

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Press Release Provided By: Absolute Markets Insights