An electric blanket is a bed covering with a built-in heating element that allows a sleeper to maintain a comfortable temperature even when the room is cold. The growth of the global electric blankets market is driven by the increasing inclusion of technological improvements in consumer convenience items and devices. Popularity of electric blankets has grown as a result of the introduction of waterproof, stain-resistant, battery-powered, light-weight, and mobile-chargeable features. Moreover companies have been concentrating on making thick fleece-lined sheets that give enough natural insulation and warmth. Thus, during the forecast period the global electric blankets market is expected to upsurge.
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Fabric Outlook
Several kinds of fabrics such as polyster, fleece, cotton amongst others are being used for electric blankets. Wide number of users have become conscious about the fabrics used for electric blankets. Polyster is the most commonly used fabric for electric blankets due to its versatility material being both soft and fire-resistant. Moreover, polyester is a cost-effective material which makes blankets cheaper than most other materials and washes really well. On the other hand in the last few years various other fabrics have been introduced with several advantages such fleece and faux fur which are extremely soft and fluffy which can be used around winters.
Furthermore leading players in the electric blankets market are also introducing anti-allergy electric blankets which have incorporated hypoallergenic technology to provide a safe and restful night’s sleep for those with allergies. These blankets offer an anti-mite heat boost wherein the blanket periodically kills dust mites. For instance, Beurer offers anti allergy electric blanket specially designed for breathable fabric with the combination of heat, creates a hostile microclimate that works to reduce mould and dust mites. The hypoallergenic fabric is finished with HealthProtection and provides on-going protection from house dust mites, odour causing bacteria and mould growth. Thus with the advancements in fabric the electric blankets market is expected to flourish in the upcoming years.
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Distribution Channel Outlook
Over the last few years, there has been a tremendous rise in the purchase of various commodities from online platforms. Online platforms are providing the advantages of reaching a huge customer base as well as a competitive pricing for customers. On the other hand people across the globe are becoming aware of the various brands and companies. Thus leading players in the electric blankets market are investing into widening the online presence. For instance, companies are investing into website and stronger distribution channels, so that the customers can have access to their products from anywhere across the globe. Moreover, online platforms provide the ability to compare the specifics and the prices, which has led to a surge in demand for electric blankets. Furthermore in many ways the access to market for entrepreneurs has never been easier. Companies can set up a simple online shop and sell things in minutes using online marketplaces like eBay and Amazon. Thus with these factors the global electric blankets market is expected to surge during the forecast period 2022-2030.
End-Use Outlook
Homes and hotels are increasingly investing into electric blankets as the hospitality industry is highly emphasizing on providing reliable and comfortable customer service. Post pandemic there has been an upsurge in the tourism industry which has benefited hotels and homestays. Moreover, there is a rising demand for innovative electric blankets as the leading players in the market are introducing various fabrics and heating technologies along with comfort to cater to consumer preferences. Furthermore, individuals and families living in the colder regions highly prefer electric blankets to prevent them from falling ill and adjusting to extreme cold conditions. Additionally, rising expenditure on luxury households has led to an increased demand for electric blankets market globally.
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Region Outlook
Asia Pacific region is anticipated to be the fastest growing region in the electric blankets market for the forecast period 2022-2030. Over the last ten years, there has been upsurge in the rising disposable incomes amongst a huge population in countries like India, China, and Japan which has led to the rise in demand for electric blankets. A huge population is investing into luxury household products such as electric blankets. Additionally, the leading players in the market are looking forward to widen their presence across Asian countries by incorporating various technologies and features such as temperature control, pre-heat and usage of IoT which has led to a rise in the demand for electric blankets across Asia pacific region. Thus, with advancements and rising demand the electric blankets market in the Asia Pacific region is estimated to rise in the upcoming years.
The key market participants operating in the global electric blankets market are:
- Beurer GmbH
- Biddeford Blankets LLC
- CDB Goldair Pty Limited
- Cosi Home
- Dimplex
- MAXSA Innovations.
- Odessey Products
- Shavel Associates Inc.
- Silentnight Group Limited
- Slumberdown Company
- Snugnights UK LLP
- Sunbeam Products, Inc
- ZANUSSI
- Other Market Participants
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Global Electric Blankets Market
By Type
- Under Blankets
- Over blankets
By Fabric
- Cotton
- Fleece
- Polyester
- Anti Allergy
- Others
By Size
- Single
- Double
- King
- Queen
By Distribution Channel
- Online
- Offline
By End Users
- Home
- Hospitals and Nursing Homes
- Hotels
- Others
By Region
- North America (U.S., Canada, Mexico, Rest of North America)
- Europe (France, The UK, Spain, Germany, Italy, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, The Netherlands, Luxembourg), Rest of Europe
- Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Rest of Asia Pacific
- Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa)
- Latin America (Brazil, Argentina, Rest of Latin America)
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