Increasing awareness amongst consumers for safe and hygienic lifestyle and utilization of eco-friendly laundry services is propelling the growth of online on-demand laundry service market. Online on-demand laundry service providers are expanding their presence across different regions in order to increase their market reach. For instance, in 2018, Mulberrys Garment Care, which is an eco-friendly and toxin free laundry and dry cleaning provider, announced their launch in Dallas, United States. This was their third major expansion after Minneapolis and San Francisco areas, wherein they were acknowledged for their eco-friendly laundry and dry cleaning techniques. In Dallas, the company offers online on-demand laundry service through their mobile application, with additional options, which include 1- hour pick- up and 48- hour return delivery and enables customers to track the garment cleaning progress and location through the application. Companies are focusing towards enhancing their digital offering platforms for online on- demand laundry service in order to reach potential customers. In a similar instance, Laundrapp, a UK-based online on-demand laundry service company in June 2019, announced a merger with Zipjet, a Berlin-based on-demand laundry service provider, so as to capture a larger market share in the region. The merger has aided the companies to generate a year-on year growth rate of more than 30%. However, in February 2020, Laundrapp was acquired by Inc & Co, a marketing and advertising company, as a move towards expanding their business portfolio to include digital products and services. Laundrapp aims to utilize the strategic support extended by Inc & Co to further expand their service portfolio and consumer base. Hence, the increase in investment initiatives by market participants and other industries in the global online on-demand laundry service market is expected to proliferate the market growth over the forecast period.
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Many companies are establishing strategic partnerships in order to offer a holistic portfolio of services, thereby increasing their customer reach across regional operations. For instance, in 2015, Wassup On- Demand, an on-demand laundry services provider, entered into a strategic alliance with Mr Homecare, an on- demand home cleaning service provider, wherein both the companies were allowed to offer their service offerings on each other’s platforms. The aim of the collaboration was for both the companies to use a common application without having to build a separate infrastructure for their service offerings. Moreover, the collaboration helped the partners to offer end- to- end services for homes across various cities in India. Similar entrepreneurial initiatives in the laundry business sector is propelling the growth of global online on-demand laundry service market.
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The outbreak of coronavirus pandemic has enforced the global online on-demand laundry service market participants to tailor their service offerings so as to cater the consumers more efficiently. For instance, Laundryheap, an online on-demand dry cleaning and laundry services provider, in April 2020 announced modification in their services, which ensured door-to-door contactless services with a 24-hour turnaround time. The increase in number of users getting online coupled with accelerating need for on-demand services during the pandemic is anticipated to further boost the growth of global online on-demand laundry service market over the coming years.
The detailed research study provides qualitative and quantitative analysis of global online on-demand laundry service market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
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Global Online On-Demand Laundry Service Market:
- By Type
- Laundry
- Dry Clean
- Duvet Clean
- By End Use
- Residential
- Commercial
- By Region
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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