COVID-19 Pandemic is Expected to Have a Positive Impact
The COVID-19 pandemic has had a negative impact on the lives of individuals, as well as the operations of business in several countries. Individuals have been forced to stay indoors, and work remotely to prevent the spread of the coronavirus. As a result of these measures, there has been a high consumption of entertainment content, especially in countries like Brazil, India, and the U.S., amongst others. Pay TV providers are increasingly trying to capitalize on the higher demand using specialized packages. Furthermore, pay TV providers are also venturing into the data market, and providing bundle packages that include pay TV and internet. Internet protocol TV (IPTV) is also becoming popular during the pandemic. Streaming of sports matches are also being provided through these platforms, and the market is seeing the entry of additional players. Facebook, for instance, telecasted some of the Spanish La Liga matches on Facebook TV, as the matches were held behind closed doors during majority of the 2020-2021 football season. Hence, the global pay TV market is expected to see considerable growth during the forecast years due to the COVID-19 pandemic.
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Residential Application Segment of Pay TV Market is Expected to Experience Tremendous Growth
According to Absolute Markets Insights, the use of pay TV in residences will see considerable growth in the coming years. This can be attributed to the rapid increase in the number of television sets across the globe, coupled with the rise in sports entertainment. Based on studies, an average American citizen is said to watch around 4 hrs of television each day, and in a lifespan of 65 years, around 9 years is expected to be devoted towards television viewing. In 2019, there were around 1.7 billion houses that had a pay television. The companies are largely targeting the residential users using customized plans which allows them to pick and choose the channels of their choice, rather than having to pay for the entire channel range. Dish TV, for instance, provides a sports pack for sporting enthusiasts for a sum of US$ 1.36 per month. These factors are expected to contribute to the growth of the residential application segment in the global pay TV market in the future.
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Asia Pacific Region to Show the Highest Growth Rate During the Forecast Years ( 2021-2029)
Absolute Markets Insights reported that the Asia Pacific market will show the highest growth during the forecast years in the global pay TV market. The growth in disposable income in countries like India, China, Malaysia and Indonesia, amongst others, coupled with the presence of prominent cheap TV manufacturers that helps individuals procure these products with ease, is expected to have a positive impact on the Asia Pacific market. Furthermore, the region is seeing a rise in number of pay TV providers, especially in India. DEN Networks Ltd., for instance, is a pay TV provider headquartered in Mumbai, and provides over 500 TV channels through their DEN SD box that has content pausing and rewind features as well. Dish installation isn't required for the service, and the company offers weather-proof signal transmission which isn't interfered by external factors like rain, thunderstorm, snow, amongst others. Reports suggest that by the end of 2025, around 96% of India's pay TV homes will see digitization, and the subscriber base will be around 130 million, contributing for the tremendous growth of global pay TV market.
Competitor Insights
Some of key players operating in the global pay TV market Airtel, AT&T Intellectual Property, Charter Communications, Comcast, CSC Holdings, LLC., DISH Network L.L.C., DishTV, Foxtel, Frontier Communications Parent, Inc., MediaCom, Rostelecom, Sky, Suddenlink, Tata Sky Ltd., Verizon, Vodafone Group Plc.,amongst others.
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Global Pay TV Market
By Type
- Cable TV
- Satellite/Dish TV
- IPTV
By Pricing Model
- Monthly
- Yearly
- Others
By Application
- Residential
- Commercial
By Offering
- Single Channel
- Combo/Bundled Channels
By Region
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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