Google is the newest internet giant to reconsider its approach to political ads. The company is restricting the directing options for electronic ads to age, gender, and general location. US publicists will no longer be permitted to target based on political learnings or public voting records. For example, the new approach will come into effect in the UK next week in the CU by the end of 2019, and all other countries by January 6, 2020.
These practices are aligned with what you previously see in conservative TV, radio and print ads, Google alleged.
The search firm is also taking a joint department on truth in advertising than Facebook, only to some extent. It is a clearance of its ad policies to prohibit deep fakes, ambiguous census claims or any other ads and links that could pointedly undermine contribution or trust in election and democracy.
It only thinks to crack down on a very limited number of ads and hasn’t talked about prohibition of ads with other false claims, but this should signify a more clearly-drawn policy line.
You can also expect greater transparency for American ads. From December 3rd onwards, Google’s political ad transparency in the US will inflate from the national level to include state-level candidates and politicians, survey measures and any ads that remark parties irrespective of scale.
The trials perhaps won’t please those who expect Google to ban general lies in ads. The stricter ad policy could still have a substantial approach to internet activism in the future.
In the US, candidates and political groups won’t have a way to limit ads to the party authenticity, they have to target a very general demographic ads and hope for the best.
This is also a diverse divergence to Facebook’s moderately loose ad controls and Twitter’s near-total ban on political ads. It's far too soon to tell which method will be the most operative, if any.
However, one can assume that the online political landscape in 2020 will change noticeably compared to 2018 and 2016.
Tags : Google, UK, Facebook, political ads, US,