HOME-GROWN CHINESE BRANDS CREATING A FLUTTER WITHOUT HURTING POCKETS

• Social media and e-commerce have rattled the retail industry and unarguably reduced the bargaining power for firms trying to sell their wares to the increasingly cost-competitive Chinese consumer.
• Locals often veer towards imported brands seeking better quality and aesthetics with superior design.

Price obviously is not a limiting factor coupled with difficulties buying the products in China.

Howe....