Hong Kong is now home to Sweaty Betty’s, a UK Athleisure brand, store

The renowned brand for fitness and sportswear of the United Kingdom, Sweaty Betty, after recent years’ escalated sales, has opened a store in Central’s IFC Mall in Hong Kong. It is their very first store in Asia, where the health and wellness market is on the rise.

Sweaty Betty, the British women’s sportswear brand that is often compared with its rival brand, Lulu lemon, had an increase of 18 percent in sales last y....