India remains Chinese e-commerce player Club Factory's most important markets and its operations are "completely-aligned" with the country's political environment, Vincent Lou, the company's founder, said in an interview.
Q: What's your 2020 growth vision for India?
A: India remains Club Factory's largest market. We aim to become India's leading marketplace and allow the ecosystem to flourish. We plan to open two new offices in Bangalore and Mumbai very shortly. We will also recruit more local staff as we expand very quickly and local talent is crucial to our Indian success.
We are looking to make major investments in warehousing, distribution, engineering and communications to further strengthen our reach by expanding operations to connect with masses across the country. We're going to explore adding new categories to the platform and plans are being made to expand our product range across categories.
Q: you're talking about zero commission fees for sellers. Is that going on for now or are you planning to continue this strategy?
A: Yes, that's our philosophy and we're going to follow it. We believe that online marketplaces between buyers and sellers should act as a facilitator. Club Factory will aim to provide all dealers with a level playing field by not paying a commission fee to raise their profits while passing the cost-benefit to customers.
Our retailer-oriented strategies have changed the focus of the Indian e-commerce industry, monopolizing buyers and sellers ' information, enabling SMEs to own their customers and better run their business.
Q: Which states/sectors have helped you achieve maximum growth?
A: Recently, this Diwali has grown by more than 700 per cent (in terms of order volume) compared to last year.
Despite mobile phone accessories, clothing and lifestyle products emerging as the most sought-after product categories, we saw the highest growth in West Bengal, Bihar and Telangana. Small and medium-sized business sellers continue to drive Club Factory production, comprising more than 70% of the total seller base. During the Club Diwali Sale, over 100 local retailers reached a total of 15,000-plus orders per day. Currently, electronics, fashion and lifestyle are the most popular online shopping categories.
Tags : e-commerce, Club Factory, zero commission, mobile phone accessories,