Is the future of media quality in digital advertising predictable?

It was found in a research done earlier this year from Harris Poll and DoubleVerify that most of the consumers feel that it is highly important that a brand does advertisement of a content that is accurate, safe, as well as, trustworthy. In actual fact, almost 90 percent of consumers felt that brands should bear the responsibility to make sure that their advertisements run next to content that is safe.

 You should not be surpris....