Kinesso, a Marketing Intelligence Engine launched by IPG.

Interpublic Group has announced the launch of a new market intelligence application powered by Axiom. The company aims to provide applications that help marketers increase the impact of traditional and addressable media with the better use of data. Kinesso will achieve this by producing new software and products that will deliver data trust and security tools, data-driven campaign optimization and precision audiences. Kinesso will umbrella 2 g....