PepsiCo, a New York-headquartered corporation, launched its LiveOn sustainability platform in the UAE for the reduction of the impact of plastic waste on the environment in the region, as well as North Africa (Mena) and the Middle East.
The LiveOn platform was launched at the Youth Hub in Emirates in Dubai, under the patronage of Dr. Thani bin Ahmed Al Zeyoudi, the Climate change, and Environment Minister. Simon Lowden, PepsiCo’s first chief sustainability officer, was also present at the event.
Four goals, namely, investment for recycling infrastructure and access, consumer education development, government collaboration, and reduction of the overall impact of plastic wastage, will be promoted as per the company’s statement.
Al-zeyoudi, commented on the significance of the impact of plastic reduction, by saying that plastics, these days, have become a part of our lives at both industry and our houses. He mentioned how the use of these evil goods can’t be completely eliminated but their excessive use can surely be controlled. Moreover, he shed light on the UAE’s agenda that it is every citizen’s responsibility to manage plastic waste and play their role in achieving a circular economy. According to him, some public-private partnerships on the national scale have also been rolled out.
To promote the plastic recycling in the United Arab Emirates, a consumer awareness campaign will be run whose launch news was announced by the LiveOn platform. The campaigns are expected to run in 2020.
While being on the platform, Lowden expressing his thoughts mentioned how they are proud of the support that the Ministry of Climate and Environment has shown toward us for our platform, and the fact that we managed to collaborate with the UAE government, an important regional partner, proves how much we are committed towards the region. He further mentioned that the collaboration will support the strategic goals of the region, such as maintaining a circular economy.
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