How many of you recall we had to drink the signature glass of milk each morn? A few of us enjoyed it, while some had to pinch their noses to push it down the throat. India's Rs 9,168 billion dairy market is handled by a complex system of farmers, dairy cooperatives, private players, cooperative federations, and much more.
But everything started by Amul Founder Verghese Kurien, also recognized as the ' Father of the White Revolutions. And the celebration of his birthday, November 26, is the National Milk Day. Although Kurien died in 2012, his notions still exist in businesses whose objective is to bring milk to the masses.
Over the years, Heritage Foods continued to work with many farmers. It only kept the Amul model's concepts that worked, such as removing intermediaries, collecting milk personally from farmers, giving them good pay, refining the milk, and selling it to the consumers. The corporation now has a major presence in Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu, Maharashtra and so on.
Aadvik Foods Founding fathers Hitesh Rathi as well as Shrey Kumar. One of the very 1st Indian brands to refine and process camel milk, it began with only one SKU but now deals with 40 SKUs, such as soaps, chocolates, flavored milk, body butter, moisturizer, facial wash, and day cream. The company does business effectively with Rajasthan & Gujarat camel breeders, not just producing a sustainable income for them, but also assisting them with animal welfare and population maintenance. Although they had a sluggish launch as there were no early takers for this product today, the founders report that Aadvik Foods is clocking a total of Rs 4 crore because of its huge health benefits.
Prateek Gupta, Founder, Desi Farms In 2016, Prateek Gupta started SNA Milk & Milk Products to solve the problem of contaminated milk and sell unprocessed milk to consumers. In Pune and Mumbai, Desi Farms currently has 13 exclusive operating outlets. Morning supplies and over-the-counter sales are handled by the company via these sites. Desi Farms currently sells more than 30 products such as A2 milk, whole cow and entire buffalo milk, ghee, shrikhand, bread, eggs, paneer, yogurt, lassi, khava, basundi, chass, etc. Last year, the company reported a profit margin of Rs 3.8 crore.
Tags : National Milk Day, Dr. Kurien, Heritage Foods, Desi Farms,