With its newest line of products, Nissan aims to reestablish its pole place in the market of electric cars. This news comes as Hiroto Saikawa, the firm’s ex-boss, stated how its star Leaf car’s value had been ruined during the Carlos Ghosn time.
Mr. Saikawa stated that the actual destruction of Leaf’s product value took place when they greatly lessened Leaf’s lease cost in the United States. He said however since then, Leaf has been seen as a discount car.
An ex-executive at the company stated how it was a contradictory approach.
When speaking to the FT, Mr. Saikawa stated that the firm intends to re-establish their image with the type of vehicles they put forward at 2019’s Tokyo Motor Show, for example, the Ariya.
Mr. Saikawa said that there was nothing to brag about when stating they sold the greatest number of electronic vehicles around the globe. He added how business is established only when the vehicle is not just part of the electronic vehicle category but is also user-friendly and attractive from the client’s perspective.
In a previous couple of years, Nissan has not had much success in launching new vehicles, mainly because it was focused on a new focused platform for EVs.
According to executives, preparations are almost done and new goods will be revealed in the coming few years.
Nissan intends to reveal 8 latest electric vehicles by 2022. The firm plans to power the cars with its semi-autonomous driving technology.
On Thursday, the company announced how it would, to make its manufacturing techniques more in line with the production of an increased number of EVs, invest $300m in a Japanese plant. Ariya is set to be manufactured through this new manufacturing line. Here, some actions will be executed by robots.
Tags : Nissan, electric cars, Mr. Saikawa, Ariya,