Ola, Indian ride sharing firm, plans to launch services in London in coming weeks.
The news came after when rival Uber was denied the renewal of license after repeated safety failures. In 2017, Uber had initially lost its license but was granted two extensions. The second extension expired this week.
Ola and Uber are rival companies but share a financial backer in SoftBank, Japanese mega Investor.
Ola plans to use facial recognition technology for authentication of drivers and only licensed drivers will be allowed on its platform. They will also use in app emergency button to alert safety response team. In addition, firm also adds that it will not allow drivers that have been blocked by London Transport Regulator on its platform.
This was one of the reasons why Uber lost its license. It had allowed a driver whose license was revoked by regulator.
Ola has its services in more than 250 cities across India, Australia, New Zealand and the UK. In August 2018, Ola launched in UK and was operating in other cities. In July 2019, Ola won a license to operate in London.
Simon Smith, head, Ola International said “We have built a robust mobility platform for London which is complaint with TfL’s high standards. We have had constructive conversations with the authorities, drivers, and local communities in London over the past months and look forward to contributing towards solving mobility issues in innovative and meaningful ways”.
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