Pernod Ricard is launching "Ceder's" alcohol-free gin

PARIS— The French-based multinational liquor giant, Pernod Ricard, is launching "Ceder's," but it's not a new brand of wine, but alcohol-free gin. Following initial testing on the UK market, it will be sold now in ten countries.

The world leader in wines and spirits, Diageo has paved the way before the French community for non-alcoholic liquors, as industry experts are adamant that this is a new trend in bever....