Amazon to ensure that its customers get quality and authentic goods is launching a Project Zero in India. This project will allow the officials to form a series of process and will equip them with tools that will identify the counterfeits and then remove and block them. Many renowned brands are taking part in this across the world in countries like USA, Europe and Japan. The good this is that many Indian brands also took part in the company test for this project to be run in India to be run in India.

The vice president of Amazon worldwide customer trust and partner support said in his statement that amazon is excited with the initiative and he wishes to see more brands in India, and he further elaborates that these can be either small business or large entrepreneur multinational brands. He said that he wants partners who would provide a memorable able shopping experience for their customers and with the help of the partners he said he wants to finish counterfeits.

This project will combine Amazon with the large established businesses, where Amazon will use its expertise in technology and creativity together with the diverse and large range of different businesses to eradicate the counterfeits to an end. This will be done with Self-service counterfeit removal tool along with automated protection and finally product serialization. According to Hindustan Unilever these tools has bought relief for the company and allowed them to work in a tension free environment.

The products has been assigned with unique codes that different brands have applied to their products to allow authentication of each and every product that is manufactured and the products that reach the online or physical market place.