REPORT PREDICTS INDIA LEADING GLOBAL FMCG AD SPENDS GROWTH AT 14 PERCENT

HIGHLIGHTS

• A report says that India is leading global FMCG ad spends growth at 14%.
• In India, FMCG ad spends are increasing due to many factors.
• These factors include rising consumer demand, increasing disposable incomes, and catch-up expansion of the underdeveloped ad market.

Zenith, a Publicis Groupe-owned media agency, has forecast that in the next three years, India....