Verizon Media has now fixed its vision on development after restructuring its media properties worldwide. In India, by tapping the mobile media and leveraging the popularity of video content, it hopes to boost growth. Rose Tsou talks about Verizon's India strategy, his ambition to partner with e-commerce players and more, in an interview with Devika Singh. Excerpts edited: Merging two famous companies, AOL and Yahoo, asks for a ton of creativity. Now that we're done with it, we're looking into how we can flourish in the major global economies. India is one of Verizon Media's top five markets worldwide; it is significant both from the viewpoint of user growth and revenue growth.
While it is growing rapidly, we'd like it to be quicker. So, here we are going to double down on the phone. The mobile demand for our goods has improved by more than 100 percent y-o-y over the past six-eight months. We invest in sports, media, finance, and entertainment, across four verticals. Because customers here indicate a liking for video clips, particularly on mobile phones, we're doing more of it. Our focus is on both digital and development creativity through our core products such as Yahoo Cricket, Yahoo Mail and MAKERS India, which has just been launched.
Our brands are already somewhat biased toward the male audience in the region. But we also want to engage with women, which in this market is a growing segment of the internet. Therefore, we launched the MAKERS platform for online and visual storytelling, where we would first feature women from industries. We're going to consider later publicizing this estate, including through offline events; it's not our focus right now.
Tags : Rose Tsou, Verizon's India strategy, Verizon Media, e-commerce players, AOL and Yahoo, visual storytelling,