TAT's 2023 marketing plan will direct Thai tourism toward high-value and sustainable growth

The Tourism Authority of Thailand (TAT) has unveiled its marketing strategy for 2023, which will maintain the objective of revitalising and transforming Thai tourists while focusing more emphasis on the sector's recovery to achieve stronger and more inclusive tourism growth.

The annual TAT Action Plan for 2023 conference, which was held in a hybrid meeting style, was presided over by Thailand's Minister of Tourism and Sports,....