Tentree, the Earth-First apparel brand that plants ten trees for every item sold, is upping its Earth Week social media challenge. On April 22nd, tentree uploaded a post across Instagram, Facebook and Twitter in honor of Earth Day. Using the power of social media for good, tentree issued a challenge that for every 10 likes the post received, the company would plant 1 tree at dedicated planting sites in West Papua, Indonesia with a goal of planting a maximum of 500,000 trees.
Overwhelmed by the support and engagement, on April 24, tentree upped the ante with a new goal to generate 20,000,000 likes to plant an additional 500,000 trees for a total of 1 MILLION TREES. The post is now the 5th most liked post in the HISTORY of Instagram (along with being the only brand featured among the top 10) and tentree is on its way towards its goal.
While tentree has set high goals for this campaign, their environmental efforts far-surpass Earth Week. To date, tentree has planted over 30 million trees at planting sites around the world with the help of not-for-profit partners like Trees for The Future and American Forests. The company is working towards a goal of planting 1 billion trees worldwide by 2030.
“Our model of planting ten trees for every item we sell allows us to protect our planet and preserve communities around the world not just during Earth Week but every day, every year,” says CEO and Co-Founder Derrick Emsley. “This year we wanted to create an even bigger impact by offering our growing community an interactive way to directly participate in our reforestation efforts from wherever they are in the world. This campaign is directly tied to our mission to educate people on the importance of trees as we work towards becoming the most environmentally progressive brand on the Planet. We are so humbled and excited at how our community has rallied around this viral social campaign for good, as it is the first of its kind. The desire we have seen for people to engage in more meaningful ways on social media has us motivated to do even MORE.”