The conclusion of the Japan conference – doors to Asia's tourism markets in Tallinn also marks the end of the 3-year CAITO plan, which aimed to shape and launch a single offer for rural tourism from Estonia, Latvia and South Finland on Japan's tourism sector, says Asn?te Ziemele, representative of Rural Traveler.
She continues to add that the Estonian and Finnish Rural Traveler and also associates have just come back from Japan, where tour operators & media representatives posed the recent offer of rural tourism at a seminar, a Go Rural guidebook and a self-explanatory Sauna brochure. The workshop took place on 22 November at the Latvian Embassy in Tokyo. The seminar was conducted by the Japanese ambassadors of Latvia, Estonia, and Finland.
Upon looking at the growing shifts in the behavior of visitors, the proposal for the project emerged. We've found that visitors like to travel beyond popular tourist attractions not only in larger groups when visiting capital cities and the most popular tourist destinations, but also in smaller groups and solo when discovering local cultural, historical landmarks and nature, searching for something unique and genuine, explains Ziemele.
This is when we realized rural tourism's capability. Japan proved to be a logical choice as one of the far-reaching trade options of the policy of the European Union. The project's goal was to assess the quality of the Japanese tourism industry, build a successful, well-placed countryside tourism brand, and conquer the trust of tourism experts from Japan.
The country tourism brand created specifically for Japan's market under the slogan« Go Rural » incorporates visits and programming to farms in the rural with a focus on informing about life and principles there–traditional dishes and their preparing, crafts, nature, and traditions.
According to Ziemele, the CAITO project was a catalyst for our countryside businessmen to become experts in service management, ensuring that they are as effective as they are portrayed in advertising. We have made far-away economies more accessible to us by opening the doors to Japan. We learn how to get to them now.
Tags : Tourism, Media,