Not everybody wants to be the king however everybody, in some means desires to be a king.
That is the jumping-off purpose for Dolce & Gabbana’s new men’s fragrance, ‘K’. An abbreviation of ‘king’, the Italian fashion powerhouse has opted against its traditional grandiose tastes to appear inward for the inspiration of its new standout scent.
In short, despite the bottle’s crown-shaped stopper, ‘K’ isn't regarding being a ruling monarch; it’s regarding being the king of your own domain. The king of your house; your work; your family; the king of your life.
As men, initial we'd like to be the king of our mind whether which means being the best husband or parent you'll be, then try and be that. Once I understood that was the core worth of the merchandise, I used to be excited to be concerned.
The brand wished to make a contemporary fragrance, however one that explored the essence of an Italian man who was galvanized by his roots and also the Italian country,” says Daphne Bugey. They wished the smell to be woody and from the start the thought of associating wood and spice notably pimento.”
Their challenge was to balance one thing that naturally diagrammatic the roots of Italy, however telling the story in an exceedingly new, modern way. Men won't have acquainted aromatic scents; however, the expansion in niche trends has shown recently that they're receptive to explore completely different modality territories.
The brand wanted to create a modern fragrance, but one that explored the essence of an Italian man who was inspired by his roots and the Italian countryside,” says perfumer Daphne Bugey.
Regardless of the scale of a man’s kingdom, all signs indicate that with the launch of ‘K’, Dolce & Gabbana would possibly have found itself another winner.
Tags : fragrance, k fragrance, Dolce & Gabbana, Italian fashion ,