The partnership of AirAsia and Universal Music Group (UMG)

AirAsia and Universal Music Group (UMG) have joined forces to create a new symbol that will sign, produce and create new Asian artists.

Eventually, the brand, renamed RedRecords, aims to raise Asian pop (A-pop) across the country and internationally by concentrating on finding and finding talent from South East Asia and across the broader continent to create a distinct and distinctive sound that represents the continent's complex....