UK Athleisure Brand Sweaty Betty launches Hong Kong Store At Central’s IFC Mall

Sweaty Betty, the United Kingdom's luxury fitness and yoga sportswear brand, has opened a Hong Kong store in Central's IFC Mall following a sales jump in recent years. It is the very first store of the brand in Asia, a region that is ready to launch fitness-oriented products, thanks in particular to a booming health and wellness market.

British women's activewear brand, frequently compared to Canadian counterpart and comp....