Would Chinese Style Win in the West?

As premium brands flock to mainland China to establish brick and mortar shops, they come into contact with the market to varying degrees. Chinese trend groups, but, have surprisingly less successfully attempted to expand westward.

In the heart of a prosperous shopping district of Mayfair last year, London's South Molton Street was home to two China's middle-class brand flagship stores less than a minute's walk from the ic....