Key ways Alibaba facilitates business growth for the brands

Forrester attended a Business Conference at Alibaba ONE in Hangzhou in December. The conference attracted 2,000 business leaders from brands across industries and focused on how Alibaba, with its digital ecosystem, data and technology resources, and management methodologies, makes business growth possible for brands.

Under the name of ABOS (Alibaba Business Operating System), Alibaba bundled certain resources, methods and capabilitie....