Next year will be the first global 'Social Media Olympics'

Next year will be the first genuinely global "social media Olympics." The reach of the major social media platforms has grown between 50% and 100% since the Rio Games in 2016. Facebook, Twitter, Instagram, Weibo and WeChat's combined, monthly active user base now reaches 5.3 billion.

The creation of social media accounts, which might have access to this huge audience 24 hours a day, needs only a few minutes. Their appea....