The IKEA Story in Japan, Told Again, This Time with Feeling

Since 2006, IKEA has steadily built a loyal customer base in Japan, and the company now has multiple stores across the nation. The Japanese market was IKEA's second target after the country itself. The company first sold its wares in Japan in 1974, but by 1986, it had to pull out due to its inability to keep up with demand and satisfy consumers. IKEA delayed re-entering the Japanese market for a full two decades. The success of Swedish com....