The new marketing campaign of Apple is a modified version of the old ‘Think Different’ campaign

The Think Different campaign by Apple was one of the biggest marketing campaign that was used broadly from 1997 until 2002. On 329th page of biography of Steve Jobs by Walter Isaacson on the topic of the ‘Think Different’ campaign, he mentioned that Steve Jobs declared that the technology giant is about people who think out-of-the-box, who are interested in making use of computers for helping them bringing a change to the world. Ac....