TO PAY FOR CUSTOMER DATA, MERKLE IS LAUNCHING DIGITAL ADVERTISING SOLUTIONS

Highlights

• Merkle to launch New Stream Media
• This helps retailers create and fund media services that monetize and sell customer data on and off websites

Merkle launched New Stream Media this month, a service that helps retailers create and fund media services that monetize and sell customer data on and off websites on their respective sites.

The need. The bid was focused on "access....