Virgil Abloh from Off-White is out to build more Instagram gold

Off-White is one of the most hyped brands in fashion, created by tastemaker Virgil Abloh–also the founder of the menswear Louis Vuitton. Nonetheless, on Wednesday morning, the audience members had to wait for the first appearance of the pieces to get a lot of Instagram to play next season at the autumn/winter 2020 show in Paris. Instead, the show started with music: the sound of a single shoemaker.

Cartier Williams, a tap veter....