Walmart announced its programmatic advertising platform and ads API are ready for the customers.
On Friday, Walmart Media Group (WMG), the retail giant’s advertising arm, announced a self-serve portal so advertisers can directly buy on-site search and sponsored product ads on walmart.com.
The company launched an API to make inventory available through Teikametrics, Flywheel Digital, Kenshoo and Pacvue, who were all AP....
Tags : Walmart, portal, launch, advertisement, Amazon,
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